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Mission & Purpose

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We believe the time is long overdue for new faces to be at the table. The movement is your opportunity to change business as usual. 

- Jill Johnson, Co-Founder/CEO

Connect with Jill on LinkedIn

Women of Color Connecting (WOCCON) is a program of the Institute for Entrepreneurial Leadership (IFEL) launched in 2019 to focus attention on utilizing relationship capital to build the capacity of women of color entrepreneurs to grow, scale, and exit. Our vision is to create $1B in new wealth over the next 10 years through the success of women of color entrepreneurs. 

WOCCON is more than an educational or motivational event, it’s the foundation for a movement to shake up the way that we find and engage diverse entrepreneurs. WOCCON represents an opportunity for allies, champions, and investors who value diversity and inclusion to expand their networks.

Since 2002, the Institute for Entrepreneurial Leadership has helped thousands of entrepreneurs get on the path to growth. Through WOCCON, we are committing to using our resources and our relationships, and to act with intentionality in support of Women of Color entrepreneurs. The women that we will bring to the table are resilient, resourceful, and ready to rise to their potential. We will all benefit from the diversity in thought, perspective, and ways of doing business that these women will offer.  


We believe the time is long overdue for new faces to be at the table. WOCCON is your opportunity to help us change business as usual. We look forward to welcoming you to our community of change agents.

About Women of Color Connecting
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About The Institute Of Entrepreneurial Leadership

The Institute for Entrepreneurial Leadership (IFEL), founded in 2002, is an independent, not‐for‐profit organization that supports economic development through entrepreneurship. We are experts in creating and implementing small business programming in support of inclusion, supplier diversity, and economic development objectives. We envision a future with inclusive entrepreneurial ecosystems in which people from historically marginalized populations have equal opportunities for success. In pursuit of this vision, our mission is to eradicate the systemic barriers that prevent people of color from being able to access the knowledge, networks, and capital required for entrepreneurial success and wealth creation. For More Information click here.

Our three programmatic areas are as follows:

About IFEL
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